About Us
Built by Founders, for Founders
We've built products, scaled teams, and navigated every growth challenge firsthand. Rubric Financial exists because founders deserve financial clarity — not guesswork.
Our Mission
Most startups choose between a $15K/month CFO they can't afford and a basic bookkeeper who can't keep up. We built ClariFi to eliminate that trade-off.
One platform. One dedicated finance team. CFO-grade intelligence from day one — the kind that used to be reserved for Series C companies with seven-figure finance budgets.
Clarity.
Confidence.
Growth.
“We reimagined startup finance from the ground up — not by adding AI to broken workflows, but by building a platform where AI, CFOs, and CPAs work as one team.”
Our Story
Most fractional CFO firms hand you spreadsheets and a monthly call. Founders deserve more — a dedicated finance team, real-time visibility, and guidance that actually moves the needle.
So we built ClariFi and wrapped it with experienced CFOs and CPAs. The result: a finance function that scales from first check to Series B and beyond.
Our Team
CFOs, CPAs, and finance professionals who help startups build investor-ready financials and raise with confidence.
Harry Prabandham
Founder & CEO
MBA from Wharton and a master’s in computer science, with decades of experience in finance and technology. At Rubric Financial, Harry leads fractional CFO and valuation services, delivering clarity, structure and investor-ready insights for startup founders.
Aparna Devalla, CPA
Head of Tax & Accounting
A seasoned CPA with decades of experience in US taxation, accounting and banking. At Rubric Financial, Aparna leads the tax and accounting team, ensuring clients remain structured, compliant and investor ready.